Be on your best behavior when playing with a client. Business golf can be a very lucrative initiative for companies today, but it can also wreck a big deal if not handled properly. Your attitude on the golf course and your reaction to how you are playing may cause a client to lose respect for you, and that may keep you from closing a deal. Don’t force the business discussion. You don’t want to start talking shop before you tee off the first hole. Take some time to get to know your client, enjoy being on the golf course and discuss topics aside from business. There is a general rule that it is safe to talk about business between the fifth and 15th holes.
The most important thing to realize is that people will remember how enjoyable it was to play golf with you; no one will remember what score you shot.
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